One picture is worth a 1000 words.
Public Relations or Communication uses words and imagery to convey a message, information or to generate a need. This portfolio is a blend of imagery and words getting a message or information out to specific users.
The portfolio spans business card size coupons, cards, and event flyers to 8x11 three-fold flyers, to 4x6 and 11x17 event posters and cards. Variants appeared on websites and Web 2 social networking sites.
80% of the distributed cafe card coffee coupons were redeemed.
Artwork is often based on imagery captured with a digital camera, refined, extracted in Photoshop and manipulated, and laid out using Illustrator.
All items were created for live customers and have been printed and distributed.
Themes, copy, target markets were established, refined and created with the client.
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